AQUA & MLL Group

Partnerships Aqua Publis & MLL stands for the values of water - purity, clarity, and transparency. Since 2007, we’ve built our reputation on honesty, dedication, and respect, creating partnerships as vital and enduring as water itself. Selective Welcome to Aqua Publis & MLL

International Brand Network

We collaborate with leading international skincare and supplement brands, ensuring a diverse, high-performing portfolio tailored to local markets.

Excellence in Execution

Every partnership is managed with precision and consistency, from import to marketing and visibility, ensuring each brand is built for long-term growth.

Experienced Professionals

Each partnership is managed with precision, from import to marketing and retail visibility, creating seamless brand journeys with measurable results.
About AQUA - MLL Group

We grow exceptional beauty brands that redefine innovation and trust.

Premium Skincare & Supplements Importer and Distributor

Comprehensive brand solutions

We provide end-to-end solutions for beauty brands, from market entry and legal compliance to marketing, retail expansion, and brand growth. Your success is built on our expertise.
With a 360° approach and a network of trusted partners, we turn brand potential into lasting performance.

Medical Congress & Professional Events
In-store Pop-Up Events
Pop-ups in Corporate Buildings
Dermatologist Consultations
Beauty & Educational Workshops
In-Store Visibility & Exposure
Branded Elevator Customization
Retailer Campaigns & Promotions
Dermatologist Marketing
Press Coverage & Media Presence
00 +
Years of Experience
00 %
Partner Satisfaction
00 +
Premium Brands Curated
000 %
Commitment to Excellence
01
Step

Brand Discovery & Onboarding

We begin by understanding your brand’s DNA, its story, goals, and vision. Our team conducts in-depth market and consumer analyses to identify opportunities for sustainable growth in the skincare market landscape.
02
Step

Strategic Planning & Market Entry

Together, we define the roadmap for success: positioning, pricing, and launch strategy. From regulatory alignment to retail partnerships, every decision is guided by data and experience.
03
Step

Marketing Integration & Awareness

We activate the brand through 360° campaigns across digital, retail, and professional channels, from influencer collaborations and media visibility to dermatologist engagement and in-store promotions.
04
Step

Performance Optimization & Growth

We continuously monitor performance, analyze consumer behavior, and adjust strategies to maximize impact. Our goal: build long-term relevance, credibility, and measurable success for every brand we represent.
Testimonials

Our brands about us

Max Oberloher

Niche Beauty Lab

Our partnership with Raluca and her team has been built on shared values and a genuine passion for skincare. Together we have built a strong presence in the Romanian market. Our shared focus on education, transparency and making science-based, effective skincare accessible to everyone makes this partnership truly special.
Max Oberloher
/
Acnemy, Theramid & Transparent Lab
Massin Sais

DECIEM (The Ordinary)

We’re extremely pleased with our partnership with MLL. Raluca has consistently gone above and beyond to increase our visibility and ensure our brand stands out in a highly competitive market. The team is incredibly responsive and consistently reliable, making them a valuable and trusted partner.
Massin Sais
/
The Ordinary
Our Partners

Partners who chose us

Those who have chosen to collaborate with us know that they will always find a reliable, stable, selective partner who will do everything to provide support and understanding of their particular needs.

Our brands

Brand that
trust us

Trusted by global beauty leaders who share our vision for authenticity, performance, and growth.

Our Team

Driven by Vision, United by Purpose

Raluca F.
She is the driving force behind all the creativity that goes around here. Strategy is her middle name. Marketing Professional Certificate & Oxford - College of Marketing
Raluca F.
Founder
Sorin J.
Responsible for a 300% sales increase, he turns strategy into measurable success. His leadership drives growth, innovation, and flawless execution, the results speak for themselves.
Sorin J.
COO
Denisa R.
A palate-cleansing presence, her fresh perspectives and ability to stay cool under pressure make her the mint in the sales mojito.
Denisa R.
Retail Manager
Cristina C.
Fruitcake, lemon drops, cotton candy, and muffins go together in the same person. She is the cherry from the customer service cake.
Cristina C.
Head of Customer Service
Elena A.
Smart, kind, and hardworking. If you need something to be done right and quickly, she's your person.
Elena A.
Retail Manager
Georgiana D.
Her first name is ambitious, the middle one is perseverant and the last one devoted.
Georgiana D.
Head of marketing
Daniela V.
She’s ambitious, always learning, and faces every challenge with a smile and a laugh.
Daniela V.
Marketing specialist
Stefania S.
She mixes hard work with good vibes, always learning and adding a touch of creative magic.
Stefania S.
Marketing specialist
Valentin P.
Keeps our digital presence running smoothly through web development and ongoing technical support.
Valentin P.
Web Developer & Technical Support
Bogdan C.
Drives online visibility and growth through strategic SEO optimization and targeted advertising campaigns.
Bogdan C.
Head of Digital Growth & Performance
Silviu S.
Incredibly calm and composed, you can’t shake him even with the toughest assignment.
Silviu S.
Logistics Manager
Alexandru G.
He’s the logistical mixologist, blending efficiency, strategy, and problem-solving into a seamless operational flow.
Alexandru G.
Logistics Manager
Legal Excellence & Brand Integrity

Our Commitment

Behind every successful beauty brand lies a foundation of trust, and trust begins with protection.
At Aqua Publis - MLL Group, legal and regulatory compliance isn’t an afterthought, it’s an integral part of how we build, manage, and sustain brands.

We work closely with top-tier legal partners and intellectual property experts in Romania and across Europe to ensure that every brand in our portfolio operates within a framework of complete integrity. From trademark protection and regulatory approvals to distribution contracts and advertising compliance, our processes are designed to safeguard brand identity and market reputation at every stage.

By combining legal precision with strategic foresight, we help our partners navigate complex European regulations effortlessly, protecting their innovation, credibility, and long-term value.

Integrity isn’t just a principle, it’s our legal standard.

Selectivity That Shapes Excellence

Our Approach

At Aqua Publis - MLL Group, we see selectivity not as limitation, but as strategy.
In a beauty industry defined by constant novelty, we choose to go deeper, not broader. Every brand we partner with is carefully evaluated through a rigorous selection process that looks beyond market trends, focusing instead on formulation integrity, scientific validation, ethical standards, and global potential.

This meticulous approach ensures that every name in our portfolio stands for authenticity, credibility, and results. We don’t aim to represent every brand, we aim to represent the best. By maintaining a curated portfolio, we dedicate the time, resources, and creativity required to provide 360° brand management: strategic positioning, medical and retail integration, marketing acceleration, and sustainable expansion across Europe.

Our selectivity empowers us to act as true partners, not intermediaries. It allows us to understand each brand’s DNA, amplify its strengths, and translate its vision into measurable success. Through focus, we build brands that last, and partnerships that evolve.