
Founded in 2007, Aqua Publis & MLL Group has been a pioneer in introducing global skincare innovation to Europe. What began with a bold vision to bring K-beauty to Romania has grown into a legacy of trust, selectivity, and excellence.
We’ve built our reputation by curating unique, high-performing brands and offering them the protection, visibility, and care they deserve, ensuring every partnership stands the test of time.
Our mission is to connect innovation with integrity. We select only exceptional skincare and supplement brands, those defined by science, ethics, and authenticity, and support them through every stage of their journey.
Through strategic partnerships, tailored growth strategies, and deep market understanding, we turn potential into performance while protecting the integrity and value of each brand we represent.
We envision a world where beauty is defined by innovation, transparency, and purpose. Our vision is to remain a trusted curator of excellence, a partner that protects, elevates, and grows the brands shaping the future of skincare.
By staying selective and true to our values, we ensure that each collaboration is not just successful, but meaningful and lasting.
Founded in 2007, Aqua Publis & MLL Group has been a pioneer in introducing global skincare innovation to Europe. What began with a bold vision to bring K-beauty to Romania has grown into a legacy of trust, selectivity, and excellence.
We’ve built our reputation by curating unique, high-performing brands and offering them the protection, visibility, and care they deserve, ensuring every partnership stands the test of time.
Our mission is to connect innovation with integrity. We select only exceptional skincare and supplement brands, those defined by science, ethics, and authenticity, and support them through every stage of their journey.
Through strategic partnerships, tailored growth strategies, and deep market understanding, we turn potential into performance while protecting the integrity and value of each brand we represent.
We envision a world where beauty is defined by innovation, transparency, and purpose. Our vision is to remain a trusted curator of excellence, a partner that protects, elevates, and grows the brands shaping the future of skincare.
By staying selective and true to our values, we ensure that each collaboration is not just successful, but meaningful and lasting.
We provide end-to-end solutions for beauty brands, from market entry and legal compliance to marketing, retail expansion, and brand growth. Your success is built on our expertise.
With a 360° approach and a network of trusted partners, we turn brand potential into lasting performance.
Those who have chosen to collaborate with us know that they will always find a reliable, stable, selective partner who will do everything to provide support and understanding of their particular needs.




















Behind every successful beauty brand lies a foundation of trust, and trust begins with protection.
At Aqua Publis - MLL Group, legal and regulatory compliance isn’t an afterthought, it’s an integral part of how we build, manage, and sustain brands.
We work closely with top-tier legal partners and intellectual property experts in Romania and across Europe to ensure that every brand in our portfolio operates within a framework of complete integrity. From trademark protection and regulatory approvals to distribution contracts and advertising compliance, our processes are designed to safeguard brand identity and market reputation at every stage.
By combining legal precision with strategic foresight, we help our partners navigate complex European regulations effortlessly, protecting their innovation, credibility, and long-term value.
Integrity isn’t just a principle, it’s our legal standard.
At Aqua Publis - MLL Group, we see selectivity not as limitation, but as strategy.
In a beauty industry defined by constant novelty, we choose to go deeper, not broader. Every brand we partner with is carefully evaluated through a rigorous selection process that looks beyond market trends, focusing instead on formulation integrity, scientific validation, ethical standards, and global potential.
This meticulous approach ensures that every name in our portfolio stands for authenticity, credibility, and results. We don’t aim to represent every brand, we aim to represent the best. By maintaining a curated portfolio, we dedicate the time, resources, and creativity required to provide 360° brand management: strategic positioning, medical and retail integration, marketing acceleration, and sustainable expansion across Europe.
Our selectivity empowers us to act as true partners, not intermediaries. It allows us to understand each brand’s DNA, amplify its strengths, and translate its vision into measurable success. Through focus, we build brands that last, and partnerships that evolve.